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Back then we knew so little about the business that any insight was groundbreaking; data infrastructure was fast, stable, and real-time (I was querying our production MySQL database); the company was so small that everyone was in the loop about every decision; and the data team (me) was aligned around a singular set of metrics and methodologies.
But five years and 43,000 percent growth later, things have gotten a bit more complicated. I’m happy to say that we’re also more sophisticated in the way we leverage data, and there’s now a lot more of it. The trick has been to manage scale in a way that brings together the magic of those early days with the growing needs of the present — a challenge that I know we aren’t alone in facing.